brady.paron@mastreforest.com

Brady

Paron

Director, Carbon Market Partnerships
at
Mast Reforestation
Canada
Credit Supply, Customer Acquisition, Educate / Thought Leadership
CDR Focus:
Afforestation Reforestation & Revegetation, Biomass Carbon Removal & Storage

I bring 15+ years of experience in corporate sustainability, climate startups and as an external consulting, including 8.5+ at Shopify. I've developed climate, sustainability and social impact strategies for global organizations, built and led cross-geography teams, and executed programs that are grounded in impact. At Shopify, I built Sustainability Fund programs, including working with ~30 CDR suppliers globally, leading carbon accounting and reporting, writing and championing integrated sustainability reports and standalone climate reports, leading the development of Shopify's Planet app, and more. I am focused on connecting with buyers interested in supporting a novel combination of biomass burial + reforestation projects. Broadly, I'm interested in market shaping efforts that accelerate the CDR ecosystem.

My latest contributions

Introducing Unbound Directory + Library: Catalysing the Carbon Removal Industry to Help Achieve Gigaton Scale
Carbon Business Council, Schneider Electric, DG Clima European Commission, Puro.earth, Department for Energy Security & Net Zero - Panel Discussion
Drax - Presentation
S&P Global, Bank of America, Patch, McKinsey, Arbonics, Klarna - Panel Discussion